Incorporating music into the hospitality industry can offer many benefits that can both enhance the customer experience and improve workplace morale.
Music has the power to create an inviting and comfortable atmosphere, whether it’s a soothing classical melody in a high-end restaurant or upbeat tracks in a lively bar. The right music can set the tone and mood, making guests feel more relaxed and welcomed. This sensory element can transform a simple visit into a memorable experience, encouraging guests to stay longer, and potentially spend more.
A recent survey showed that over 82% of customers found that playing background music in a business creates a better atmosphere 1. The last thing you want is for your guests to feel uncomfortable or uneasy, and so music can be a valuable tool to fill that void. Over 78% of people voted that they do notice awkward silences in businesses that don’t play any music 2. So, whether it be a live band, or some background tunes, why not actively play a part in upgrading your customer’s experience?
“Music and live performances are what people are going out for, what people are looking for… it’snotjustfoodvenueswithastagei”nthe corner, it’s about the whole package.
– Lynsey Hutchinson, Marketing Manager, New World Trading Company. 3
It is also very important to choose the music you play wisely
as it is not an exact science. The music you choose can help to define and reinforce a brand’s identity. Each restaurant, bar, or café has its own unique vibe and target audience, and music choice can be an effective tool to highlight this distinctiveness.
For instance, a chic hotel might choose different genres to a family-friendly restaurant due to their own demographic. Playing music well known within a certain culture can also bring in and secure your target audience. By carefully selecting music that aligns with a brand, establishments can create a cohesive and immersive experience that resonates with guests. It can also bring your staff together, leading to connections within the team, as they bond over similar tastes or experiences that they link with the music.
By purchasing TheMusicLicence, you can really make the most of your venue, and help artists behind the music be fairly rewarded for their work. Discover how music could help you better your business.
Please contact us or complete our Get TheMusicLicence form at pplprs.co.uk to arrange a quote.
Call us on 0800 015 6455 (8am-6pm, Monday-Friday)
