In an inspiring turn of events, a mother’s battle with postnatal depression has been the catalyst for the creation of an award- winning, family skincare brand, born right here in Leicester.
Celebrating its first anniversary on April 25, ‘Nature’s Divine’ is a testament to the strength and ingenuity of its founder, Kam Sagoo – a Leicester mum who sought to find the purest and most natural skincare for her baby amidst personal challenges.
Compelled by the lack of organic options to care for her newborn’s skin and motivated by her own healing process, Kam – a 38-year-old mother-of-three, transformed her struggle into a successful enterprise.
She was inspired to create her range during a trip to sunny California, which was organised to celebrate her son’s first birthday. It was also designed to celebrate the progress she had made through therapy, out from under the huge cloud of post-natal depression.
“California was like Disneyland for me; all these boutiques and shops, together with the sound of the waves and the sun on my skin… It made me realise what my passion was and what
I liked, which was cosmetics and skincare. I decided to bring together my passion with my love for my beautiful family,” she revealed.
“When we came back, I enrolled in a skincare course and learned about different ingredients. I wanted to build a brand, specifically a family brand. It had to be organic, animal cruelty-free, vegan, 100% natural and eco-friendly. I looked throughout the market and couldn’t find a brand which had all these qualities.
“My kids have had exposure to eczema and I wanted to make something for them. I wanted to create a balm and oil for babies and adults, which is soothing, and helps delicate skin but at the same time has all the values I wanted to add to it.
“ This is how Nature’s Divine was born… ”
Nature’s Divine quickly resonated with families everywhere, leading to its rapid ascent as a front-runner in the family skincare market.
The past year has been a remarkable journey for the brand culminating in the prestigious Bronze Award for Best Baby Skincare Product from Project Baby and a celebrated Vegan Beauty Award.
Reflecting on the brand’s inception and growth, Kam Sagoo said: “Converting my personal hardship into a force for good has been incredibly fulfilling. Knowing that Nature’s Divine is making a positive impact on others, whilst also being recognised by our industry, is more than I could have ever hoped for. I have put my heart and soul into creating these products, and the results speak for themselves.”
To find out more, visit: www.natures-divine.com
