Nestled in the heart of Leicester’s Cultural Quarter, Africa’s Finest has opened its doors — not just to customers, but to a legacy of craft, culture, and connection.
Founded by local entrepreneur Mahomed Hussain Vindhany, the shop is a handmade tribute to the African continent. After 20 years of dreaming and five years of planning, Mahomed poured his life savings into this passion project — a space that blends art, ethics, and identity.
Picture credit: Pukaar Magazine
“We’ve got bars and the theatre, but nothing that truly expresses culture,” Mahomed says of the city’s Cultural Quarter. “Leicester has a huge African community. African arts are vibrant and inspiring — that’s what I wanted to bring.”
Mahomed’s roots trace back to Malawi, where his parents were born. Growing up surrounded by carved wooden animals, woven baskets, and colourful textiles, he developed a deep connection to handmade items that told stories.
“Those pieces weren’t just decorations — they were memories, they were identity,” he says.
Nearly everything in Africa’s Finest — from hand-carved figurines to wooden trainers and bright textiles — is made by 15 artisans in Malawi, whom Mahomed has supported for six years. He’s funded tools, craft huts, and provides monthly wages — regardless of sales.
“We’re not a charity or funded by grants. It’s all from my own pocket,” he says. “The wood is sustainably sourced — only from fallen trees. No logging, no deforestation.”
Some designs, like the intricately carved wooden trainers, took years to perfect.
“ We’re blending traditional craft with modern influence. You won’t see this anywhere else.“
But for Mahomed, the shop is about more than retail. It’s about empowerment. He recalls sitting by the lake in Malawi, encouraging artists to move beyond tourist expectations.
“They’d never carved a butterfly or dragonfly, even though they saw them daily. I told them: make what you feel. Trust your instincts.”
Over time, these artisans evolved, exploring creativity with new confidence. Mahomed, though not a carver himself, has become a mentor.
“These crafters are family now. They send me updates, photos, even school requests for their kids. A steady wage has changed their lives.”
Walking into Africa’s Finest feels like entering a curated gallery — a living exhibition of soul and story. Many visitors with African roots leave visibly moved.
“Some smile for 20 minutes. Others tear up. It’s healing. It’s home,” says the owner proudly.
For Mahomed, it’s also an escape from years in logistics. “We’re consumed by consumerism. I wanted something real. A sanctuary.”
With his shipping business Apex Cargo aiding operations, Mahomed’s vision is now a reality — a heartfelt, handcrafted slice of Africa in the centre of Leicester.
For more information, visit: www.africasfinestuk.com
